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Your brand. Your growth.
MY Strategy.
what we do best
working closely with small businesses to build brands and create marketing that drives real growth.
Looking for a marketing partner who truly understands your business?
MY Strategy is a Melbourne-based studio specialising in brand development, digital marketing, and content creation for growing businesses.
From brand direction and social media strategy to website design and digital systems, we help businesses build a strong presence online and turn attention into real customers.
meet merna.
Merna is the founder of MY Strategy, bringing together her background in Journalism and her Master’s degree in Marketing and Digital Communications to help businesses grow with clarity and intention.
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Her journey into marketing didn’t begin in a classroom, it began inside her family’s business. From a young age, she was immersed in the realities of running a business, learning firsthand what it takes to build something from the ground up. Through managing marketing, creating content, and growing an online audience, she discovered a natural passion for turning ideas into meaningful brands.
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Merna’s approach is deeply collaborative. She believes the best results happen when businesses feel involved, supported, and understood. Rather than operating like a large agency, MY Strategy is intentionally built as a boutique studio that works closely with clients, bringing strategy, creativity, and structure together to help businesses move forward with confidence.
MY Services
We create brands, content, and systems that feel aligned, refined, and built to last.
brand strategy
brand direction
social media
We create a clear foundation for your business, defining how your brand positions itself, communicates, and connects with the right audience.
We create a cohesive visual direction for your brand, ensuring everything looks refined, consistent, and aligned with your overall identity.
content creation
We create a structured and intentional social presence that builds trust, strengthens your visibility, and keeps your brand top of mind.
We create intentional, high-quality content that captures your brand and engages your audience.
website
We create clean, conversion-focused websites designed to reflect your brand and guide action.
email & systems
We create structured systems that simplify your backend and support long-term growth.